Supply Chain & Logistics

Apex Freight Logistics

+340%

Increase in Lead Qualification

Engineered an AI conversational dispatcher that pre-qualifies freight leads 24/7, cutting manual sales triage time by 40 hours per week.

24/7 Lead TriageTMS & CRM SyncInstant Freight Quoting

The Operational Challenge

Apex's dispatch brokers were losing high-value shippers during off-hours and weekends. Inbound quote requests sat in email queues for 4 to 6 hours on average, causing prospective shippers to book with competing carriers before receiving a response.

The Optinec Solution

Optinec designed and deployed an automated AI dispatcher integrated with their Transportation Management System (TMS) and HubSpot CRM. The assistant engages shippers instantly over web chat, WhatsApp, and email, collects lane parameters, calculates dynamic rate estimates, and schedules confirmed bookings directly into the broker queue.

Verified Business Impact

Response time dropped from 4.5 hours to under 45 seconds

+340% increase in weekly qualified freight leads booked

Saved 40+ hours per week of manual data entry across dispatch staff

Zero missed inquiries during weekends and after-hours shifts

“Before Optinec, 60% of our weekend freight leads walked away because nobody was at their desk. Now, loads get quoted and pre-qualified automatically before our brokers even log on Monday morning.”

Marcus Vance

VP of Operations, Apex Freight

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